A budget tells us what we can't afford, but it doesn't keep us from buying it.
Let’ say you’ve come up already with a great new product that is well differentiated and that you are ready to release it to the market. One thing you shouldn’t forget to do is come up with a ‘good’ brand … Continue reading
For start-ups, and even mature companies, to succeed it must be able to offer something “different” to its customers. Not everybody looks to buy the cheapest product. In fact, with prices of many goods being similarly ‘very competitive’, what matters … Continue reading
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