Category Archives: Minding my Busine$$

Right heart and attitude

After initially struggling to find an appropriate business to start up – there was a time sheep farming was considered – Jerald finally took the entrepreneurial leap when, leveraging his family business, he started his own handicraft business. He took … Continue reading

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The Lifetime Career

By Paola Modesto For students who are about to head to the real world To step into the limelight of “career utopia”, we first indulge ourselves in student life, which includes homework, projects and exams among our typical college student … Continue reading

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Brand it!

Let’ say you’ve come up already with a great new product that is well differentiated and that you are ready to release it to the market. One thing you shouldn’t forget to do is come up with a ‘good’ brand … Continue reading

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Differentiate or Die

For start-ups, and even mature companies, to succeed it must be able to offer something “different” to its customers. Not everybody looks to buy the cheapest product. In fact, with prices of many goods being similarly ‘very competitive’, what matters … Continue reading

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Payback Time for Business

For those of you who are interested in business – either in starting your own or having the opportunity to invest in one – one of the questions you (should) ask yourself is, “how can you tell if it is … Continue reading

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