Category Archives: Minding my Busine$$ (tips)

Brand it!

Let’ say you’ve come up already with a great new product that is well differentiated and that you are ready to release it to the market. One thing you shouldn’t forget to do is come up with a ‘good’ brand … Continue reading

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Differentiate or Die

For start-ups, and even mature companies, to succeed it must be able to offer something “different” to its customers. Not everybody looks to buy the cheapest product. In fact, with prices of many goods being similarly ‘very competitive’, what matters … Continue reading

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Payback Time for Business

For those of you who are interested in business – either in starting your own or having the opportunity to invest in one – one of the questions you (should) ask yourself is, “how can you tell if it is … Continue reading

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